We recently dropped in to catch up with Jamie and Amber from Bernie Fama Panel & Paint in Hamilton, to talk about their business and get their view on genuine parts.

Tell us about yourself and the business?
Bernie Fama Panel & Paint has been family owned and operated since its humble beginnings in Hamilton, over 35
years ago. We service all makes and models and continue to grow steadily, with a goal to provide our customers with an
unbeatable service experience and vehicle finish. We are certified gold class repairers for IAG NZ. As well as approved repairers for Tower, Lantern Insurance, State Insurance, NZI insurance, NAC Insurance and a preferred repairer for all other insurance companies. I originally started as a tradesman painter at the age of 17,
working my way up through the industries and went on to join Bernie Fama in 2009. After a few years as foreman I took over
the business in 2019, along with my partner Amber.

What inspired you to get into the industry?
I have been passionate about cars and the automotive industry from a young age. My very first car was a KE30
Corolla. Soon after this I discovered a love for performance vehicles and rotaries, owning several RX2’s through the years.
I have always been involved in the Panel & Painting industry so naturally it made sense for me to continue to develop my
passion and skills.

What sets you apart from your competitors?
We have a wealth of experience and are renowned for offering a highly professional vehicle repair and refinish service. Our
customer commitment is designed to deliver a quality service, and we apply the highest standards throughout.
Also, as part of our commitment to a greener image, we use environmentally friendly paint.

How many staff do you employ?
Here at Bernie Fama we have 18 members of staff, ready and waiting to help customers with any panel or paint requirements.
Our paint team is young, enthusiastic and highly qualified in various paint techniques.

Why do you use genuine parts?
Genuine parts are more cost effective in the long run. We believe in fitting quality products that we can confidently assure will last the mile. This is especially important in our industry when dealing with insurance work. We can trust genuine parts to fit right the first time. Something we often can’t do when we go second hand or aftermarket as the condition is not apparent until the parts arrive.

“Overall genuine parts save us time, money and support our mantra of quality service and vehicle repair.”

Contact Bernie Fama Panel & Paint:
07 846 2084 | 57 Colombo Street, Frankton, Hamilton