In partnership with Waikato-based loyalty innovator, Smart Loyalty, ATECO GROUP NZ is offering GetGenuine reward points to the automotive repair trade to encourage the use of genuine parts.

Working closely with the 18 strong ATECO GROUP NZ dealer and service centre network, the loyalty programme offers GetGenuine members in the automotive repair trade the opportunity to earn valuable reward points on their Jeep, Ram, Alfa Romeo and Fiat genuine parts purchases.

Guy Starling, Group Aftersales manager for ATECO GROUP NZ says GetGenuine is an added incentive to the automotive repair trade to use genuine parts.

“Buying genuine parts from our dealer network avoids the risk of customers buying counterfeit parts from unapproved sources. We know that genuine parts beat aftermarket alternatives every time – they’re cleaner, tidier and easier to work with, not to mention more reliable, covered by warranty and safer.” he said

“Offering GetGenuine reward points is a way to say thanks to those automotive repairers who are doing the right thing by the vehicle and the customer by using genuine parts.”

Stacey Kearins, Smart Loyalty Director of Automotive, reiterates the genuine is best message and is enthusiastic about the partnership with ATECO GROUP NZ.

“Genuine parts fit right, first time and are supported by the manufacturer, which gives peace of mind to both repairer and customer,” she said.

“We’re excited to work with ATECO GROUP NZ and their NZ Jeep, Ram, Fiat and Alfa Romeo dealer network to promote genuine parts to the automotive repair trade via the GetGenuine GetRewards programme.”